|A typical Loupot design for Sato Egyptian cigarettes.|
His name is Charles Loupot (1892-1962) and while he wasn't born in Les Arcs, his parents moved here in 1923 and he visited the town regularly after that.
He moved here permanently during World War Two and remained based in Les Arcs for almost 20 years until his death in 1962.
Born in Nice in 1892, he studied art at the Ecole de Beaux Arts at Lyon.
|One of his early posters designed when he lived in Switzerland.|
While there, he was strongly influenced by the graphic designer, Cappiello, and created his first poster - for Raga 'the finest oriental cigarette' in 1919.
The poster showed two cigarettes resting in an ashtray, one with smoke floating up vertically and the other with smoke spiralling around it.
I love the simplicity of so many of his designs - just a few deft touches of his pen and his posters say it all. In fact I am a huge fan of Art Deco everything!
In 1923, Charles Loupot returned to Paris where he designed many illustrations for well-known magazines
His posters for Voisin cars are among the highlights of his career and in the 1930s, he started work for St Raphael - his best known designs show two waiters who symbolise the St Raphael label.
|Posters for Voisin and St Raphael.|
|The Les Arcs logo for his advertising agency in Paris.|
In 1937 he was awarded the Chevalier of the Legion d'Honneur for his work.
Although he had been visiting Les Arcs regularly since his parents bought a house in Les Arcs when they moved back to France after the war, he didn't move permanently to the town until the 1940s.
It's not surprising that he loved Les Arcs, and he ended up creating his own advertising agency in Paris which he called 'Les Arcs', creating a logo of stylised bows and arrows.
Among his many famous clients he designed posters and advertising material for Valentine, T-Twining, the galleries de Barbes and Van Heusen.
Charles Loupot died in Les Arcs in 1962, aged 70, but his posters live on in tribute to his creativity.